Search rankings are earned through dozens of small, deliberate decisions. Here are ten that consistently move the needle for the brands we work with.
1. Fix your technical foundation first
Crawlability, indexation and site speed come before content. If search engines cannot reach or render your pages efficiently, nothing else compounds.
2. Write for search intent, not keywords
Match the format the searcher expects — a comparison query needs a comparison page, not a product page.
3. Build topical depth
One strong pillar page supported by focused articles beats a dozen scattered posts.
4. Improve internal linking
Your own site is the most underused ranking lever you control.
5. Earn links with genuinely useful assets
Original data, tools and templates attract links that outreach alone cannot.
Want the remaining five applied to your site? Our team can run a full audit and prioritise the fixes by impact.